Why can't NNDC do this?

Supermarket giant Tesco has lost its battle to build a controversial multi-million pound store in Bridgnorth. District councillors last night rejected plans for the store at Smithfield, claiming it would adversely affect the town’s economy. They also said Mercian Developments and Tesco had failed to provide enough information about the impact it would have on traffic. A simialr application was defeated at appeal last year.
Despite Bridgnorth appearing to have been tied into a deal with Tesco in much the same way as NNDC, the councillors have decided to reject the planning application. Let's hope our councillors have as much common sense.